Attract more guests and buss to your event with a brand collaboration. Partner with a larger brand and take advantage of name recognition to pull a crowd to your Boston events. Whether you pull in a major brand or someone local, a brand collaboration is a great way to boost awareness.

Collaborating with an established brand also boosts your brand reputation and creates more interest in your event. When people see that a brand they know or follow is collaborating with you on an event, they are more likely to check out what you have to offer. By partnering with other brands, your event goes out to your followers and theirs. Use their extended reach to bring in guests outside of your usual clientele. Plus, your current customers will feel like they got in on the ground floor and share their excitement with their social circles, both online and IRL.

Photos and social media posts from the event can help you after the fact as well. Show people what they missed and create interest in your next event. The promotion for your next event is the event that just happened.